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BC Graphics Case Study |
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Bar Fitness Studio Branding Campaign |
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 Situation: The Bar Fitness needed a new branding campaign to establish a better image as it grew its personal training and athletic performance studio. The company was moving into a new, larger sport and fitness facility and they desired a grander appeal that would increase their visability within the fitness market. BC Graphics’ design team collaborated with the Bar Fitness to determine goals for the new direction, including key demographics, new services and modern styling for their proposed new image. "With only a rough explanation of what we wanted, BC Graphics was able to understand our vision and create a creative and cutting edge look to represent our business." -- Client Action Taken: BC Graphics designed a new logo, stationery package, marketing collateral and advertising to launch an improved, sophisticated Bar Fitness brand to great success! Happy Ending: "I was blown away by the final piece," says Katherine Miller-Jones. "We were in need of an entirely new look and design for our logo and advertising materials. The team was patient through the entire process and always open to our ideas and suggestions. In addition, the work was always timely, sometimes even meeting very quick deadlines. We continue to work with BC Graphics for all of our design needs and I am always confident that we will get a professional look that represents who we are." |
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